Visa is one of the most recognizable brands in the world. Believe it or not, in 2009 you could buy stock in Visa for about $12 a share (today it’s over $200). Every Visa stakeholder owns a piece of the pie and receives their cut of the network proceeds, paid every 3 months. Mailbox money for life.

Well, what is Visa, and what makes it so valuable? It’s a payments network. Visa does not issue cards, extend credit, or set rates. It puts all the ducks in a row, so when you go to a store and put your bank…

Pizza has been such a ubiquitous part of life that I always assumed it had been around since the beginning of time. Turns out, I was wrong. Domino’s never delivered a single pizza to a caveman. Unless you count my friend Jon.

Modern pizza was invented only a few hundred years ago in Naples, Italy, and mostly contained to that city until our grandparents generation took it to America. And our generation took it to the world. Now, $145 billion worth of pizza is eaten every year. It’s everywhere. How does that happen?

1. Market tomatoes as an aphrodisiac

Initially, tomatoes had a FUD problem. We…

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